Saturday, January 10, 2015

Beer Business 101: How Brewdog successfully lied through its teeth.

It brightens my day to learn that lying to bankers still works, at least some of the time. When I tried lying to my bankers, it did not work.

Maybe I'm just not very good at lying.

How controversial beer firm Brewdog became so popular, by Will Smale (BBC News)

When the founders of popular but controversial beer company Brewdog needed a second bank loan to enable them to expand production, their tactic was a simple one - lie through their teeth.

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